Fashion Marketing and Promotion Research Proposal

Fashion Marketing and Promotion - Research Proposal Example The very nature of fashion, where change is intrinsic, gives emphasis to marketing activities " (Easey, 2008, p7). Essentially fashion marketing is composed of elements of fashion designing and marketing management which are combined together to develop a comprehensive marketing plan for fashion products. This marketing strategy and the related plan is composed of different tasks relative to the elements of promotions, advertising, retailing, branding, affiliate marketing, and distribution. In order to be a successful fashion, marketers have to be future-oriented with forecast information about the market. The fashion industry demands that in order to have an effective fashion marketing strategy, companies need to understand and identify their customers, the trends in the fashion industry as well as how the branding and the marketing of their products/ services effects the purchase behavior of the consumers. This knowledge is the main resource available to fashion marketers to develop a marketing strategy for their fashion based products and services. Marketing in the fashion industry is often difficult as the industry is very volatile with constant changes taking place in its external as well as internal environments. As a result, the approaches taken towards fashion marketing have to be adjusted and revamped in order to effectively target the latest and future trends.A corporate strategy of any company provides the overall strategy and objectives of the company along with its orientation. The factors that are related to customers and those that influence their demand are identified for the corporate strategy and employed with a competitor analysis to determine a differentiated strategy for the organization. The internal and external elements that affect the business operations and future continuity are identified and addressed in the corporate strategy along with the determination of a strategic path of business for an organization. The strategic path encompasses the policies, procedures, values, resources and the overall objectives of the organization which are explicitly depicted in the corporate strategy of any company.

Privacy Policy Essay Example | Topics and Well Written Essays - 250 words

Privacy Policy - Essay Example Facebook collects more information than the other websites since it is an interactive website. Information regarding your friends, family relationship, and views on matters like religion, politics, music and various events also appear on Facebook. However, all the information given on Facebook is voluntary and the user is in control of the amount of information they put on the website. The websites automatically collect information when users interact with the websites’ tools, services, application or advertising. Information on geographical location, device type, IP address, URL referral and page view statistics is automatically sent by the users’ computer or cell phone. The privacy policy outlines the personal information that might be shared and with whom. The three websites indicate that only with users’ consent would they share information with a third party. However, the policy does not apply to law enforcement, authorized third parties and governmental agencies. Subpoenas and court orders from jurisdictions within the United States and outside are adhered to by the websites. Information is also shared with lawyers, companies, and courts in order to protect the website and its users from violators of the websites statement of rights and responsibilities. The websites also share information with companies in order to offer joint services. The websites share information with domain administrators allowing them to conduct maintenance of the users’ accounts. The websites clearly state that privacy policy is subject to change. In the case of Facebook, the changes apply to all the users’ information and account. A fan of the Facebook Site Governance page receives the notice directly while others only find the notice on the site. Google privacy policy does not reduce the users’ rights without explicit consent. Any privacy