Friday, August 23, 2019
Privatization in Canadian Health Care Essay Example | Topics and Well Written Essays - 3250 words
Privatization in Canadian Health Care - Essay Example For the purposes of this essay, laws and policies applicable to Canadian health care will not be evaluated in detail. However, the Chaouilli case in Quebec will be acknowledged, so as to direct the focus of the essay toward to possibility of the developmental path for a privatized health care system in Canada. Issues concerning the wait line which may have been expressed on other occasions will be considered as well. Their role in the advancement of the privatization of health care in Canada will be further evaluated. The Canadian health care system, recently more unstable than in previous years, is witnessing a rise in the private sector. The proposed paper will consider the advantages and disadvantages to the implementation of private health care in Canada. Concrete comparisons between the advantages and the disadvantages between the Canadian publicly provided health care system and the United States' health care as a private sector institution would allow for more in-depth analysis of both qualities and drawbacks. Privatized health care in Canada could prove to be more efficient in providing health services; it could also prove to be a catalyst in taking out the middle class, while widening the gap between rich and poor. 2.0 The Development of the Canadian Health Care System The current Canadian health care system was developed as a response to the social conditions of the early 1950's in Canada and was established at provincial levels. At this time, only 53% of the population was privately insured. Further, health care costs amounted to "the primary cause of bankruptcy," in the country.(Dean, 2007) As a reaction to these social circumstances, the provincial government began to participate more actively. Canadian heath care, Medicare, was built by the provincial governments with the support of federal legislatures. First, Saskatchewan implemented a public health insurance plan for hospital stays in 1947; the federal government acknowledged this action by providing reimbursements to the then-growing number of provinces who covered hospital costs. (Dean, 2007) At this time, the federal government provided funding for a third of health care spending.(Dean, 2007) Further, the federal government introduced the Canada Health Act, which addressed the goals of t he health care policy as comprehensiveness, universality, accessibility, portability, and public administration. (Klatt, 2000) However, a shift in the perceptions regarding the health care system is slowly developing. It could be argued that the medical services which were provided by the health care system then, differ from those in demand now. It must be regarded that health care which was established in the mid-twentieth century was primary concerned with "acute care." (Robertson, 2002) Today, Canada is dominantly composed of an aging population, which means chronic illnesses are the focus with such demographics. (Robertson, 2002) Consistent with the demographics is the aging population of doctors which are exiting the field due to retirement. This only narrows down an already small availability of doctors
Thursday, August 22, 2019
Pros and Cons of Curtailing Immigration to North America Essay Example for Free
Pros and Cons of Curtailing Immigration to North America Essay Debates on immigration and health care issues are regularly featured in the newspapers of the United States. The relationship that seems to exist between the current immigration policy and the state of the health care system in the country cannot merely be coincidental. Every year, the Border Patrol makes at least one million apprehensions of individuals that blatantly violate the immigration laws by crossing the United States borders unlawfully in order to work or to enjoy the benefits of free public services (ââ¬Å"Illegal Immigration is a Crimeâ⬠). No wonder, health care access has become a problem for countless legal citizens and residents of the U. S. to boot. There remain around 10 to 20 million illegal immigrants in the United States today. There are approximately 12 to 15 million jobs held by these people. So, illegal aliens represent around 8 percent of the U. S. work force. Between 4 to 6 million jobs held by illegal immigrants are serving the underground economy. The United States is foregoing around $35 billion each year in income tax collections because of such jobs. The country does not seem to be taking very strict action against undocumented immigrants and their means of earning a living because it ââ¬Å"is simply hooked on cheap, illegal workers and deferring the costs of providing public services to these quasi-Americans (Justich and Ng 2). â⬠What is most relevant to this discussion, however, is the fact that the United States is paying the consequences of being lenient toward illegal immigrants by suffering serious defects in its health care system. Illegal immigrants continue to add to the population requiring health care but ââ¬Ënaturally. While the U. S. does not want to kick out all illegal immigrants because of their use to the U. S. economy, it also cannot afford health care for everybody. It is clear that immigrants have an effect on the health care system of the country, just as they have an effect on the U. S. economy. Therefore, it is correct to take stricter action against increasing flows of immigrants, both legal and illegal. Most of these people come to the United States with great hopes in a world-class system. At the same time, however, the United States believes that it cannot afford a health care system that includes illegal immigrants, when the legal residents and citizens of the country ââ¬â the naturally born and the naturalized Americans ââ¬â are complaining that they are finding health care too difficult to access because of high prices. High prices are, no doubt, led by high demand. Hence, it is obvious that immigrants are raising the demand of goods and services in the United States, thereby raising the prices. Only by checking the immigration policy and trying to control illegal immigration with stricter measures than before could the United States hope to achieve a balance in its health care needs, thereby making the health care system easily accessible to all. Legal immigrants have also benefited economies of North America, which is the reason why both the United States and Canada had opened their doors to huge numbers of foreigners in recent decades. Masci wrote about the United States in the year 2000: In the last 30 years the United States has absorbed the biggest wave of immigrants since the turn of the century, when millions arrived at Ellis Island in search of a better life. Today, more than 25 million Americans are foreign born ââ¬â nearly 10 percent of the population. And thatââ¬â¢s good for the economy, according to Federal Reserve Chairman Alan Greenspan, who says the pools of skilled and unskilled workers created by high levels of immigration have greatly contributed to the nationââ¬â¢s prosperity (Masci 571). Illegal immigrants, in particular, take up less-skilled jobs, and their wages are lower than those of native laborers. Natives must be rendered jobless if there are too many immigrants taking up their jobs. This is another reason why immigration must be curtailed. All the same, studies have shown that when the United States tightens border control, thereby making it more difficult than before for illegal immigrants to enter the nation, the economic growth of the nation turns into economic sluggishness. As an example, a drop in the number of illegal immigrants from Mexico in early 2001 coincided with the onset of a recession in March 2001 (Orrenius). Perhaps the current recession is also related to the nationwide debates on immigration in recent years and policy changes made through the debates. Now that the entire North America is facing a recession, it must be time to reconsider allowing greater numbers of immigrants into the United States and Canada. After all, immigrants bring their skills to North America as well (Messerli). Messerli describes other advantages of refusing to curtail immigration to North America thus: [Immigration] increases the diversity and expands the culture of the country. It improves the overall image of America internationally, as it is seen as an open, welcoming country; and immigrants who return home or maintain contact with family back home have a true image of America, not the one propagandized in much of the international media. Adding an additional group of cheap labor adds to the flexibility of business, leading to cheaper prices, better quality products, and higher profits. It gives struggling people all over the world an opportunity for a better life. This country was built on immigrants who sought opportunity, political religious freedom, etc (Messerli). However, curtailing immigration is necessary because immigration is also known to destroy diverse cultures. According to an article published by the Library of Congress: ââ¬Å"When European settlers arrived on the North American continent at the end of the fifteenth century, they encountered diverse Native American culturesââ¬âas many as 900,000 inhabitants with over 300 different languages (ââ¬Å"Destroying the Native American Culturesâ⬠). â⬠It is known fact that the diverse cultures of the Native Americans were destroyed to a large extent, and most of their languages became extinct. Hence, other reasons for curtailing immigration must also be deliberated. Messler brings home the truth that immigrants could add to the population of drug dealers, terrorists and other kinds of criminals. Oak writes that immigrants are responsible for crowding. It is not surprising, therefore, that prisons in the United States are overcrowded. Oak also states that immigrants may bring diseases into North America, that is, diseases prevailing in their home countries. Moreover, curtailing immigration is important because home countries are hurt when their most intelligent workers are allowed into North America in increasing numbers (Messler). And, what if their foreign credentials are not recognized in North America? In Canada, even the most intelligent and qualified foreigners may have to take up low-skilled jobs because their foreign qualifications are not recognized (ââ¬Å"Canadaââ¬â¢s Immigration Problemâ⬠). Such people may have to settle for lower standards of living than before. What is more, even if their credentials are recognized, such people may have to behave as ââ¬Å"functional illiteratesâ⬠in Canada if they do not know English and/or French, simply because applications for immigration to Canada ask for only basic proficiency in these languages (ââ¬Å"Canadaââ¬â¢s Immigration Problemâ⬠). Then again, it is necessary to consider both the pros and cons of curtailing immigration to North America. The fact that immigrants boost economies is essential for policy makers to bear in mind. After all, North America values foreigners for the skills. Now that a worldwide recession has set in, it is even more important to allow increasing numbers of foreigners into both the United States and Canada. Research has already revealed that recessions may be connected to curtailing immigration. Increasing flows of immigrants add to the diversity of cultures in North America. However, it is also a fact that immigrants may destroy the culture of the natives, as it happened in the case of Native Americans. Furthermore, increasing flows of immigrants seem to have a relationship with health care problems facing the United States. Immigrants may bring in diseases from their home countries. If they are illegal immigrants, they may add to crime, too. Additionally, immigrants may take up low-paid jobs or bring their high skills to North America to replace native workers. During a period of recession, joblessness is a major problem. Thus, these issues surrounding immigration present a dilemma to policy makers that are presented with the question of whether to curtail immigration. Works Cited ââ¬Å"Canadaââ¬â¢s Immigration Problem. â⬠Vive Le Canada. 5 Jul 2004. 10 Dec 2008. http://www. vivelecanada. ca/article/print/163651492. ââ¬Å"Destroying the Native American Cultures. â⬠The Library of Congress. 8 Apr 2003. 10 Dec 2008. http://memory. loc. gov/learn/features/immig/native_american. html. ââ¬Å"Illegal Immigration is a Crime. â⬠Fair US. 2006. 10 Dec 2008. http://www. fairus. org/site/PageServer? pagename=iic_immigrationissuecenters6ce3. Justich, Robert, and Betty Ng. ââ¬Å"The Underground Labor Force is Rising to the Surface. â⬠Bear Stearns Asset Management. 3 Jan 2005. 10 Dec 2008. http://www. bearstearns. com/bscportal/pdfs/underground. pdf. Masci, David. ââ¬Å"Does the U. S. Admit Too Many Newcomers? â⬠The CQ Researcher (14 Jul 2000) Vol. 10, No. 25, pp. 569-592. Messerli, Joe. ââ¬Å"Should America Maintain/Increase the Level of Legal Immigration. â⬠Balanced Politics. 8 Nov 2008. 10 Dec 2008. http://www. balancedpolitics. org/immigration. htm. Oak, Manali. ââ¬Å"Pros and Cons of Immigration. â⬠Buzzle. 2007. 10 Dec 2008. http://www. buzzle. com/articles/pros-and-cons-of-immigration. html. Orrenius, Pia M. ââ¬Å"U. S. Immigration and Economic Growth: Putting Policy on Hold. â⬠Southwest Economy (Nov-Dec 2004), Issue 6.
Wednesday, August 21, 2019
Marketing Strategy Of Tony And Guy Salon
Marketing Strategy Of Tony And Guy Salon Tony and Guy salon is working marketing strategy that would enable the company regains the control of the hair treatments market globally. More so, the company is working towards reviving and rejuvenating operational the Dubai Branch that has not been performing well. The organization has set aside $ 1000000 for the processes in the marketing strategy. The conservative limited marketing budget will spread among such activities as marketing efforts renting showrooms in high traffic areas in cities where there will not only be more visibility of the Tony Guy products but also its professionally trained staff will offer hair treatment services at subsidized rates and show case the organizations product and services. Apart from the existing outlets, the activities will be conducted in selected well-traveled, popular malls located in high human traffic areas. Although, it will be costly to lease these locations temporarily, normally higher than normal rent, part of the high cost of rents will be offset of the sales made during the exercise. The other proceeds will go to marketing activities that are designed to increase visibility such as road-shows and other activities. Generally the marketing strategy is composed of the following activities: à ¢Ã¢â ¬Ã ¢ Advertisements: there will be Advertisements in country specific and international magazines, journals, newspapers and other publications. Those publications that have wide readerships among the women and youth will be give priority since these groups the biggest junk of the target market segments. à ¢Ã¢â ¬Ã ¢ Since not all the target markets may be reached by advertisements in publications, alternatives means of reaching them will have to be decided. One way will be using large billboards in major roads feeding major world cities. à ¢Ã¢â ¬Ã ¢ In-store and Store Front Displays: These displays will be visible to the large walk- through traffic base. à ¢Ã¢â ¬Ã ¢ Electronic mediums such Television Commercials, radio and internet à ¢Ã¢â ¬Ã ¢ Sponsored events and roads shows will be another marketing strategy to be used. 3.1 Mission The major objective of marketing strategies will be to inform the customers and those potentials customer that Tony and Guy products and Salon Services are not only available locally but also that the company is committed to providing reasonably priced, convenient hair styling and the organization exists to attract and maintain customers. When Tony and Guy adhere to this maxim, everything else will fall into place. Their services will meet or exceed the expectations of their customers and eventually result in secured and protected future markets. 3.2 Marketing Objectives à ¢Ã¢â ¬Ã ¢ The marketing strategies will increase repeat customers by at least 9% per quarter. à ¢Ã¢â ¬Ã ¢ Product visibilities and awareness is to be boosted by 14% à ¢Ã¢â ¬Ã ¢ The strategies will decrease customer acquisition costs by 8% per year. à ¢Ã¢â ¬Ã ¢ Non performing branches such the as one Dubai is to maintain positive, steady growth each month. 3.3 Financial Objectives Ultimately, the marketing objectives of the marketing strategy must translate into sales. After the implementation of the marketing strategy, the following effects are anticipated or targeted sales: à ¢Ã¢â ¬Ã ¢ 10% increase in the amount of retail products sold per year. à ¢Ã¢â ¬Ã ¢ Growth of the profit margin by 3% per year. à ¢Ã¢â ¬Ã ¢ Full recovery of sales and ultimately profitability in the Dubai branches and other branches initially performing poorly throughout the worlds; one year since the inception of marketing programs. Target Marketing, as part of the strategy will enable Tony and Guy; to reach different market segments: à ¢Ã¢â ¬Ã ¢ Men: past statistics show that men at least 70%-75%of men use hair make up, thus implying significant clientele potentials. Relevant communicational tactical ads will to reach these groups will be used. à ¢Ã¢â ¬Ã ¢ Upper-end and lower-end women markets: The biggest proportions (about 90%) of the revenues to the hair industry come from female customers. Women have generally been found to be fond of identifying themselves with classy and expensive and fashionable products and services. Although they can be discriminated by class and prices, the quality of services and the functionality of different brands of Tony and Guy brands will greatly influence this segment t of the market. There therefore great potential market in the women populations. à ¢Ã¢â ¬Ã ¢ Young Mothers with Children: Young children are an emerging market in the hair treatment industry. A typical family salon has facilities that allow the children to play while they are waiting and then will work with the parents in calming the children nerves when they are ready for treatment. Each of the three groups will be targeted separately. The Tony and Guy outlets and the new leased promotional centers will prepare its staff to offer quick and convenient services to the male customers. Outlets will close late at night 8 pm in high traffic centers and security services will be acquired from security companies. Through out the periods, no appointments will be required, and most of the salon services will be on first come first serve basis but quick, convenient and satisfactory to the customers. As for women, generally, researches have shown them to prefer the allure of classy salons, although practically not everyone can afford such luxury. For this reason, Tony and Guy will provide the different hair treatment services but strictly within the normal range prices. Tony and Guy will target these customers by emphasizing the sophisticated, ultra hype styling that Tony and Guy will offer at all their outlets all over the world during the promotion period or the time of implementing the marketing strategies. Entertainment will be offered. To reach both the high end and low end market at the time while appealing wit classy but affordable services and products, Tony and Guy advertisement will be made to appeal to all. The advertisement while communicating the classiness of the services and products will also emphasize of the affordability. Above all, advertisements will demonstrate that making up and treating ones hair with companys products and or services is a necessity, as bas ic as clothing. It will communicate that it not longer a secondary need but a basic need for every woman. With the latest finding confirming that there is an emerging market in the children for the hair industry, Tony and Guy cannot ignore the segment. To win the Children market, Tony and Guy, will focus its strategies towards mothers with children by offering kids toys to play with while they wait and child-friendly hair stylists. Additionally, children receive a special rate reflecting the fact that childrens hair grows so fast that it can be expensive to keep up with regular treatments as well as the recognition that it generally takes a lot less time to treat a childs hair so it should be inherently less expensive. The tactical advertisement will be tuned to appeal to this group while reaching other segment with the same message. 3.5 Positioning Tony and Guy Salon marketing strategies will position the organization in the industry strategically to be a one stop-shop convenient, full and affordable services and products. While reaching families a corporate entity, the salons also will appeals to individuals with all the outlets prepared to offer quality services and products at competitive rates even after the promotional periods. Tony and Guy will be offering one-stop services, building it competitive edge by striving to achieve its desired positioning through; à ¢Ã¢â ¬Ã ¢ Excellent customer services through out all centers: Tony and Guys competitive edge will be based on superior customer service. The company recognizes that the hair treatment industry has crowded market with challenging situations id differentiating its products and services from those of the competitors. To stand out in the market, Tony and Guy, take advantage of its combined concerted efforts to sell the hair products while at the same time operating salons. The two activities not only give an opportunity to the customers to try the products and the services but also enables them experience the quality of services and the products the company offers. Tony and Guys have been trained in the London Academy in quality customers services. This will enable the company through out its branches spread across the globe to simultaneously offer or provide superior customer attention. The staff will be as much as possible be flexible to the needs of the customer. à ¢Ã¢â ¬Ã ¢ The staff will be incentivized to offer quality client services throughout. While Tony and Guy will invest time and money into training the employees, other concerted efforts will be arranged to ensure that clients receive the best experience possible making it is easier to turn them into a long-term customer and improve the companys and the its services and products reputations. Through the superior customer service, Tony and Guy will be able to effectively compete against and outlast larger chains and independent stores operating in the industry both locally and internationally. 3.6 Strategy Pyramids To fully overhaul, the old marketing strategies, with rejuvenated efforts, the single most apparent objective is to position Tony and Guy as the premier, full service, family salon in the internationally. The pyramids marketing strategy will seek to first create customer awareness regarding the services offered, then develop the customer base, and finally work toward building customer loyalty and referrals. The message that Tony and Guy will seek to communicate is that the entire family can be served quickly, professionally, with superior customer service at reasonable rates. The message will be communicated through various methods. During and after the promotions, the messages will continue to be communicated through in-store and storefront displays through all the outlets and partnering retail salons. This will be a convenient and cost effective method to attract potential and existing customers that walk around the or near the outlets and retail centre. This will complement the other method of communication is advertisements in two local and international regular publications newspapers. Marketing Mix Tony and Guy marketing mix will carefully companied selectively to influence customer behavior in favor of the services and product of the company. Theoretically, a typical marketing mix model is comprised of the 4Ps of marketing namely: pricing, Place (distribution), Promotion and advertising, and Product. Pricing Tony and Guy Salon pricing system will be founded on a competitive pricing model that while making the services and products affordable, also remains competitive relative to competitors prices. This pricing strategy will be the most fundamental element that needs serious considerations in each and every market. Although the pricing of services and products by Tony and Guy will be guided by the current levels and those of the competitors, the company will strive to offer optimal prices, affordable and compelling to the customer, yet giving reasonable returns. During the promotions, the prices will be subsidized, but at minimum, the revenues must offset the promotional expenses. Thereafter the new set of optimal prices will be offered for the products. Each markets retail outlets will be issued with pricing guidelines. Tony and Guy acknowledge the difficulty in standardizing prizes in all the markets considering the variations in income and economic levels. For this reason each segment of economic separated by national boundaries and currency will have specific pricing model guidelines. Independent salons franchised to offer Tony and Guy products and services will be given discounts to together with customers identifies to have been loyal (Westwood, 2000). Price Policy While Tony and Guy Company Salon admit that pricing is the most important element that influences customer or rather buyer behavior and the same determine the profitability of any enterprise, the company intends to develop policies that would assist the managements and retailing outlets in setting optimum pricings that are enticing to customers. These prices will be so strategic that that it will affect the overall performances and the future competitiveness of Tony and Guy. Attracting new clients and keeping the customers, will be the key agenda in the pricing policies to be developed. Because of these affordably but competitive prices, Tony and Guy will use other strategies expand its market. The lower prices will be compensated by larger sales volumes. In this case the best method that the company sees as what will attract the customers and keep them. For the prices to be competitive and appealing to customers, the organization devises strategies and conducts feasibility analyses of customers experiences at different pricing scenarios. This requires some market research and testing to determine customer behavior at different selected rates. The Tony and Guy Hair products and hair treatment services will use the fixed price in specific regions with similar market segment description such demographic, cultural and economic situations. This policy involves determining the price for customers who are wiling to purchase the product with the same prices, given the same shared market conditions and environment. Though it sounds discriminatory in nature, the prices will be fixed in such a way that it will be very easy for the company to administer and in the long run be able to maintain a good will within the customers. This strategy will enable the company use the higher pricing in better economics markets to compensate the minimal rates charged in the markets whose economic and average income levels are lowers. This is one of the strategies often recommended for company multinationals operating in countries having different economic performances (Westwood, 2000). Place (Place of Distribution) Worldwide Marketing (Promotion) Tony and Guy Salon being an international company that deals with hair treatments products an services, has a strategic marketing plan program for its product and services with a world wide scope. Since the birth of the organization in United Kingdom, the company has always catered for the demand of its customers across the globe. Consistent with this global reach, the company has always been aware of its customer around the globe. In line with this element of the marketing mix and consistent to the marketing strategy, the strategy has always been to formulate and invent products that meets the needs of customers in different part of the world. With much investment in research and development of Tony and Guy salon products, the organization has already meet identified the specific needs required in most parts of the world including the strict Islamic Middle East. Following adaptation of its products to meet the specific hair needs of the customers in different part of the globe, Tony and Guy has earned high approval rating from clients. This explains the successive awards the company has won. For example, in 2006, it won the South West Hairdresser of the Year and it has won the London Hairdresser of the Year (11 times) consecutively. While sensitive to such social issues as racism and whiles making efforts not to conform to beauty concepts of each and every culture in the countries they are operating, Tony and Guy has taken into consideration, Tony and Guy take into consideration colors appreciated by its customers. The company gives its customers opportunities to embrace diversity amongst them selves while enhancing their personal features and aesthetics. Tony and Guy Salon employees are another lot of diversity. With majority of them being women and multi-colored, they are considered a minority implying an excellent team out of an affirmative action and a symbol of the target global market. To Tony and Guy Salon, embracing people cultures is the best method to reach and to serve the interest of the consumer wherever they are. Locating the store in a high traffic mall will significantly increase visibility. A targeted advertising campaign will also communicate Tony and Guy Salons desired messages. The company intends to use various media so as to reach its target market. Research will be made so that the right media is selected which is more efficient and more reliable. The promotional activities that the company intends to put in place include having a chain of distribution that is well coordinated and that which can provide the right channel to the market that is targeted. Some of the channels which are available in Kenya include use of mass media, newspapers, the internet and personal selling. Through these methods, the company is able to reach many people at the same time and establish a strong market in Kenya (Kirsch and Goldfarb, 2002). Product and services A practical marketing strategy is not complete without the product element of the marketing mix. One way Tony and Guy Salon have ensured appropriately blending its hair treatment products and services. Customer service is on strategy that has been used to deliver quality to customers worldwide. All the Tony and Guy Salon employees have been trained in exceptional customer service in the London Academy. The partnering retail salons have also been given strict guidelines on the quality of customer service. Tony and Guy is recognized for it commitment to continually pursue researches that ultimately improve the quality of the company products and service. One of the strategic plans has had has always been to take into account the best interests of the customers wherever they are. By giving a wider variety of products and services, the company has been able to offer customers a wider range that customers can chose from according to their needs and preferences. The products and services are prices in such a way that it caters for the needs of all the customers which though geographically separated are united by the Tony and Guy products and services. Regardless of age, whether affluent or poor, whether in Africa or in Asia, Tony and Guy offer product and services that suits the needs and are affordable to each of them. To remain reliant, the company keeps abreast of the latest trends in the industry. Tony and Guy continually update their brands and responding to the dynamics of the industry. To enhance these processed the company has a dedicated team that pursue research and product innovation. The major objective of all these efforts is to consolidate a stronger clientele base among diverse cultures around the globe. Since the emergence advertising and promotions, Tony and Guy, has commissioned several posters around the major cities to publicize the company products. Since the introduction advertising through movies in the 1950s, the company has engaged it also a medium of reaching customers. Tony and Guy has also sponsored major Soap Operas in Europe and Asia which are also transmitted or sold to other continents. Use of celebrity personalities in adverting has not escaped the company marketing strategies. The famous actresses and other personalities has enabled Tony and Guy relate the successful with personality lives to their corporate and brand images and subsequently boasting visibility and sales. Ethical Issues and CSR In any marketing program, ethical issues normally emerge. There is one major ethical issue that will be of great concern in this marketing plan for Tony and Guy salon. The ethical issue revolves around the conventional use of advertising using images of beautiful women. The hair treatment industry being just part of beauty and cosmetic industry, has conventionally been using images of women to advertise. This is because, the core target audient is the women populace and images of other popular or celebrity women can sell a message of advertisement to them. The underlying ethical issue in Tony and Guy marketing strategy is in the use of using advertisement that carry beautiful women. This has recently attracted criticism with critics claiming that use of images, more so explicit or very exposing women images not only degrades the stands of morals in the society but also lowers the dignity of women. In addition to these criticisms, the images are said to be offensive to conservative cultures. According to Blaire (1994), advertising using feminine messages whether visual or otherwise, delineates from the natural and local cultures principles and instead are forced to see herself through the eyes of another ideal woman in an ad image.
Tuesday, August 20, 2019
Research Proposal: Corporate Governance and Firmââ¬â¢s Performance
Research Proposal: Corporate Governance and Firmââ¬â¢s Performance Background and rationale of the study Corporate governance is a recent concept that encompasses many issues like internal control, rights and relation with stakeholders, social responsibility of the business, structure and role of the management committee, management transparency (refers to the disclosure of all reliable and relevant information) and accountability (refers to broader corporate objectives to manage the socio-economic resources efficiency) and the like. It also entails planning and strategic development of the company, day-to-day operation, and knowledge of the market and the sound understanding of the business itself. Precisely speaking, corporate governance is all about corporate practices to meet the corporate objectives. According to Byrnes et al. (2003), after the high profile scandals of Enron, WorldCom etc. corporate governance is imputed in the Sarbanes-Oxley Act of 2002. This paper will try to find out the impact of corporate governance on firm performance. This paper will also try to show that be tter use of corporate governance help the firm to perform in an optimum level and if it is right better governed firm will have better performance than worse governed firm. Jensen and Meckling (1976); Fama and Jensen (1983); Shleifer and Vishny (1997) cited that, incentive has been given to the managers to confiscate the assets of the firm by taking profitable projects but this is much beneficiary to the managers than maximizing shareholders wealth. According to Shleifer and Vishny (1997), effective corporate governance control the awards given by the stakeholders and creditors and increase the profitability of the firm by investing in a positive net present value projects. Brown and Caylor (2004) argued that, regulators and governance advocates argue that in most of the cases stock price goes down because of poor governance and if this is right the market price of the well governed firm should be relatively high than poor governed firms. On the other hand by considering cash flow hypothesis Jensen (1986), says that shareholders expects cash flow via dividend payout but large free cash flow through dividend decrease the liquidity condition of the firm a nd this disables the firm to invest in the profitable projects and lower the profitability. Arnott and Asness (2003) finds that, better governed firm give more cash in dividend payout which also can be considered as firm performance. Moreover Bowen, Rajgopal, Venkatachalam (2008) found that, corporate governance also can be found from the accounting discretion, firm with weaker governance structure generally produce report with poorer future performance. According to Gompers, Ishii, and Metrick (2003), studying the impact of corporate governance on firm performance finds that, strong shareholders rights and returns of the firm outperform on risk-adjusted basis. This result indicates that corporate governance also can be measured or constructed from publicly available data. According to Klein, Shapiro and Young (2005), there are not any clear evidence that can suggest that better corporate governance will enhance the firms performance. One alternative way to measure firm performance is measuring the performance of companies with shareholders rights. Core, Guay and Rusticus (2004) said that, in current decade share returns of companies are strongly related with shareholders right companies with poor shareholders rights do not over perform in their performance. The companies which maintain strong shareholders right may not exhibited superior return on their performance. On the other hand, if the firms risk adjustment not done properly, corporate governance may correlate with unrecognizable risk factor(s). One other thing is that the relation between corporate governance and firm performance might be increase distrust about causality explanation. In most countries the common mechanism for determining collective action problems among shareholders partial ownership and control is given to the hand of large shareholders. In this situation two important forms of corporate governance need to be considered by the firm. First, there may be conflict among the shareholders with management against small investors; and secondly, the liquidity from secondary market will decrease. To boost the liquidity crisis of the stock market corporate law is enforced and which limits the power of the large shareholders of the company and also limit the violence of the minority shareholders. In this system generally the firms depends on the board of directors to maintaining and functioning the actions of the shareholders. Sometimes the actions of the board of directors become ineffective. Where the minority shareholders get better protection the interest of the mangers also become an issue of prudence. Finally, the primary goal of the corporate govern ance is to control the regulation of activity the shareholders and managers and made a check and balance to protect the interest of both shareholders and mangers. This paper will try to find out how corporate governance can help the firm to accelerate their performance. For doing so there lies a need for developing a measure to scale corporate governance practice of the firm and to allocate a governance score for each firm then calculation of the financial and economic performance by using governance score will become possible. This paper will also conduct a cross sectional analysis to relate firms performance with their corporate governance practices. Keywords Corporate Governance, Firm performance, Corporate Governance and Firm Performance. Problem of the study This paper will develop to find out the following problems: How corporate governance impact on firms performance? Why firms performance is influenced by corporate governance? When corporate governance influence firms performance? Aims The aim of this paper is to find the influence of corporate governance over firms performance. Objective of the study This research will be conduct to fulfill the following objectives: To measure the industry wise corporate governance practices. To find the impact of corporate governance with the firm performance. To measure the degree of performance influenced by corporate governance. To find out the major indicators of corporate governance. To find out the best practices of corporate governance. Literature Review The concept corporate governance actually gives an insight regarding the code of conduct of the companys business. Corporate Governance is the process by which companies are governed and held accountable to their owners. Corporate Governance is the whole system of managing and controlling a company. Many view corporate governance in the light of the long-run value creation of shareholders. Corporate Governance is the enhancement of the long-term shareholder value while at the same time protecting the interest of other shareholders. From this view, corporate governance focuses on structure and rules of the board of directors; the independent audit committee and control management. So, corporate governance is a pervasive concept, which basically tells about the corporate practices. This is such a concept encompassing the relations and rights of shareholders with the board and other stakeholders; effective risk management; management transparency and accountability to the stakeholders g roup and overall corporate practices that aims at meeting the corporate goals. OECD set few principles of corporate governance, which have been adopted by the member countries of the OCED. These principles are available in the web site: www.oecd.org. In summary, they include the following elements: The rights of shareholders: These include a set of rights including secure ownership of their shares, the rights to full disclosure of information, voting rights, participation in decisions on sale or modification of corporate assets including mergers and new share issues. The Equitable Treatment of Shareholders: Here the OCED is concerned with protecting minority shareholders rights by setting up systems that keep insiders, including managers and directors, from taking advantage of their roles. The Role of Stakeholders in Corporate Governance: the OCED recognizes that there are other stakeholders in companies in addition to stakeholders. Banks, bondholders and workers for example are important stakeholders in the way in which companies perform and make decisions. Disclosure and Transparency: The OCED also lays out a number of provisions for the disclosure and communication and key facts about the company ranging from financial details to governance structures including the board of directors and their remuneration. The Responsibilities to the Board: The guidelines provide a great deal of detail about the functions of the board in protecting the company, its shareholders, and its stakeholders. These include concerns about corporate strategy, risk, executive compensation and performance, as well as accounting and reporting systems. John, K. et.al. (1998) conducted a study to relate Corporate Governance with managerial risk-taking. The study showed how the investor protection environment affects corporate managers incentives to take value-enhancing risks. It suggested that the manager chooses higher perk consumption when investor protection is low and vice versa. Lower investor protection is associated with conservative investment policy and least firm growth. Finally the authors suggested that the corporate risk-taking and firm growth rates are positively related to the quality of investor protection (whether the investment generated by the firm is used is a safe and secured way). This situation indicates that a risk-taking firms growth rate is higher than the less risk-taking firm so find out the concerns towards the investors it is necessary to calculate that whether the firm is taking much risk for increasing its growth, which may arise adverse situation for the investor by decreasing the protection of the i nvestment. According to John and Senbet (1998), a common belief is that boards of directors are become more independent as the number of outsider director increases. Though, Fosberg (1989), found no relation of firm performance with the outsider directors, he rather emphasis on other variables like SGA expenses, sales, return on equity and number of employees. Hermalin and Wrisbach (1991) also dont find any association between the number of independent directors and firm performance. In 2002 Bhagat and Black became unable to find any relationship between the numbers of outsider directors. But in contrast Baysinger and Butler (1985) and Rosenstein and Wyatt (1990) find rewards for the firm for appointing outsider directors. Anderson, Mansi and Reeb (2004) showed that, the cost of debt is inversely related with the independence of the board of directors. According to Brickley, Coles and Terry (1994), there are a positive linkage between the number of outsider directors and stock market response. Bhagat and Bolton (2007) argued that, better governance can be measured by GIM and BCF indices, stock owned by the board of directors, performance of CEO etc. Lipton and Lorsch (1992); Jensen (1993) argued in their evidence that, it is believed by some people that limiting the board size of the firm will have impact in the performance of the firm because increase number of the board members will increase the monitoring, communication and decision making ability. On the other hand Yermack (1996) found an inverse relationship between board size and profitability, asset utilization and Tobins Q. Board of director plays a vital role in the firm performance. As they divide their duties and responsibilities so increase in the number of directors make the responsibilities and duties more narrowed, so if the number of director increases the firms performance should be increased. On other side if the firm appoint experienced CEO or director in the firm it have a positive impact on the stock price of the firm which reflects the practice of good corporate governance has a positive impact on firms performance. According to Bhagat and Bolton (2008), Corporate governance has the authority to make any modification or change in any important decisions including investment policy, management compensation policy, boards decision etc. so it becomes easier for the firm to monitor and implement their activities efficiently by practicing good corporate governance this will help the firm to increase its overall performance. A negative relationship has been found by Klein (2002), between audit committee independence and earnings management. Whereas Anderson et al. (2004) documented that firm with self-governing audit committee has low debt financing costs. Frankel, Johnson and Johnson (2002) show an inverse relationship with the firm earnings management and the independence of the audit committee. On the other hand, Ashbaugh, Lafond and Mayhew (2003) and Larcker and Richardson (2004) show disagreement about the inverse relationship between firm earnings management and independence of the auditor in th eir evidence. Bhagat and Bolton (2008) provided some evidence to associate the relationship between audits related governance factors and firm performance: Audit committee those are solely independent are positively related with dividend yield but not related with firms operating performance or valuation; Annual meetings held by the firm are not related with the performance; Consulting fees and audit fees paid to the auditors are negatively related with the firms performance measurement; Company policy for rotating auditors are positively related with the return on equity but not related with any other performance factors. As audit committee plays an important role for establishing and implementing firms investment policy, compensation policy and other management decision the role of audit committee influence the firms performance. The performance of audit committee can vary due to various factors such as audit fees, independence of the committee etc. as Bhagat and Bolton (2008) finds several audit related governance factors but this area needs further research to find out the exact situation. Gompers, Ishii, and Metrick (2003) introduced a corporate governance measure which is equal weighted index of 24 corporate governance factors, these factors are gathered by the Investor Responsibility Research Center (IRRC), those are, classified boards, golden parachutes, poison pills, cumulative voting supermajority rules for selecting and approving managers. Whereas, Brown and Caylor (2004) created their corporate governance index through the use of Institutional Shareholder Service (ISS) data. Hermalin and Weisbach (1998, 2003); Bhagat, Carey and Elson (1999); Brickley, Coles and Jarrell (1997) states that, board independence, stock ownership of board members and whether CEO and Chairman are individual person etc. are considered as a importance characteristics of corporate governance. Brown and Caylor (2004) identified 52 factors for considering corporate governance practice of the firms where Gompers, Ishii, and Metrick (2003) considers 24 factors for measuring corporate charter position and board characteristics. According to Bhagat and Bolton (2008) management compensation features, board characteristics, and corporate charter position creates the personality of firms corporate governance while creating the corporate governance index these factors need to be weighted otherwise it will become unable to give optimum result. If the weight are not equally weighted the relationship between the corporate governance and firm performance will give an unrealistic result with incorrect inferences between the relation of corporate governance and firm performance. While selecting the factors for creating the governance score it must be consider that the factors need to be available for all kinds of firms from different industry, otherwise the result may become bias. On the other hand if the researcher did not find weighted average the outcome of the study becomes questionable so for making the evidence more reliable it is necessary to find out the weighted average o f the governance score. Some variables of measuring corporate governance can be motivated by incentive-based economic models of managerial behavior. This model can fall into two categories. First one is agency model, in this model the interest of managers are take into action as a result it becomes costly for the shareholders. In this model shareholders become unable to observe the behavior of the managers directly, but sometimes ownership are given to the managers to reduce this type of action and use the resources for the best interest of the shareholders. This problem is cited by Grossman and Hart in 1983. Another model is adverse situation model; this model is motivated by the hypothesis of differential ability which also cannot be observed by the firms shareholders. In this model the power of managers is control to reduce the use of cash flow for the private benefit or managers personal information cannot be used to control the firms cash flow. This model is provided by Mayerson (1987). From the above situation it is clear that sometimes corporate governance is controlled by the relationship between managers and shareholders and in this case managers behaviors and ability are directly associated with the firms performance. Berle and Means (1932), find the impact of the cost of the shareholders ownership, they found a positive relationship with ownership structure and firm performance. However, Demsetz (1983) argued that, if we scrutinize the success factors of the public companies with diffused share ownership we will see clear offsetting benefits of the shareholders. Other factors that may impact of the firm performance are performance based compensation and insider information which should be determined through ownership. For example, if the performance of the firm increase the value of the stock and the managers owned some ownership, it will increase the value of their ownership this incentive will help the firm to preserve the interest of both shareholders and managers by boosting the performance of the firm. Hypothesis This research will focus on following hypothesis: H1: Company with good Corporate Governance has a better operating performance. H2: Company with poor Corporate Governance has a poor operating performance. Methodology of the study Research method To fulfill the objectives of this paper and find out the relationship of corporate governance with firm performance both qualitative and quantitative method of research will be used. The main objective of this paper is to find out the relationship between corporate governance and firm performance and to find out the degree of influence of corporate governance on the firm performance to find out this evidences researcher need to go through an exploratory research. Some case studies also will be analyzed and discussed to find out the actual position and this will make this research more realistic. This paper will try to develop a governance measure (governance score) to find out the degree of corporate governance practiced and also identify some factors to measure the performance of the firm and score them with a relevant range. Governance score will be composite measure of about 50 factors which will encircling on several corporate governance categories like audit committee, board of directors, executive and directors compensation, compensation policy for the managers, industry, progressive practices, directors education, charter/ bylaws etc. Then researcher will do a cross sectional analysis between governance score and firm performance score. For measuring operating performance Tobins Q, GIM, return on equity, profit margin, sales growth, and other financial measurements will be used. Data collection This paper will create a summary metric of the governance score to measure the strength of the firms governance. Researcher will collect data related with corporate governance and firm performance from the annual report and publicly available information sources mostly researcher will depend on the secondary sources for preparing this report; though researcher will try to collect data from the reliable sources like stock exchange, annual report, magazine etc. This paper will take a large number of individual firms as my sample for this studies thus it will reflect real phenomena. This paper will take data for measuring firm performance for the 2009 fiscal year end. Sampling The population for this report will be listed companies in the London stock exchange. The researcher will take at least fifty companies as sample from five different industries they are automobiles and parts, banks, beverages, food producers, and electronic and electrical equipment. The companies will be chosen randomly. Scope of the study This paper will try to find out how good corporate governance practices impact on the firm performance. This paper will contribute on the literature on the following way: first, the role of the board of the directors plays on the performance of the firm. For example: the numbers of independent directors or dependent director can play a role in the governance and also contribute on the performance of the firm. This may varied from industry to industry so researcher will took a descriptive analysis on the following matter, for collecting the evidence on the following matter GIM, and Tobins Q will play a great role. This paper will also find out the variables that may impact on the performance related with this topic. Secondly, researcher will try to find out the better incentive policy given to the manager stock option or cash dividend which will be more effective to protect the right of the stockholder as well as boosting the performance of the firm. The performance of the firm can be measured in various ways this paper will focus on the financial performance and the right of the stockholder in measuring the performance of the firm. Thirdly, this paper will come with the functioning of the audit committee; audit committee plays a vital role on the both in the corporate governance practices of the firma and the firm performance. Compensation given to the internal and external audit committee also has impact on the firm performance do find out these impacts an explanatory research will be conducted. Finally, researcher will come with the degree of corporate governance practices with the firm performance. This paper will find out extent of the impact of the corporate governance with the firm performance. Concluding remarks Corporate governance plays a vital role to balance between the economic and social goals and between individual and communal goals. The governance framework is very much important to boosting up the performance of the firm and to protect the interest of the stockholders. Because it ensures the efficient use of resources, make the management accountable and ensures the best benefit of all the parties. As a result corporate governance has impact on the overall performance of the firm because it control most of the performance factors and the good practices of corporate governance will allow the firm to protect the interest of the stockholders.
Monday, August 19, 2019
Our Prison System Sucks :: essays research papers
Our Prison System Sucks Good afternoon ****** and fellow class mates. To many of you, the word prison might frighten you. To some, you welcome the idea of prison. To others, well, you just don't care. Well I am for the idea of prison, but I don't support the way our prisons in north america are being run. These people deserved to be punished! I don't want them to waste our money, get "paid" for television interviews, book rights and all the other goodies that come from doing a crime. And then slapped on the hand saying: "You be a good boy/girl now" and sent them off to a place we call prison, but in reality, some of the prisoners, find prison to be just like a strict camp. I have personally talked to some people who had gotten out of prison a few weeks prior to our talk, and they where telling me how they learned how to make certain crafts, learn how to sow, and many other things. To me, that sounds awfully like a camp I was made to go to when I was young. Some people in prison even have television, others treat it like a hotel. This disgusts me! This doesn't sound at all like a prison. A prison is a place where people are supposed to be punished. Not treated like guests. There is a fin line between being punished and being over punished however. I'm not saying that each person should be beaten daily, or made to stay in a cell by themselves with no one to talk to for an eternity. The person should be punished according to the crime. "An eye for an eye." This brings me to the subject of capital punishment. I'm sure some of you are disgusted by the word, but I am not. I am disgusted with the fact that it is not here in Canada. I believe that for major crimes, such as that of Paul Bernardo certainly deserve the death penalty. If someone can go out and kill dozens of children, or adults. They surely have the guts to go though with the end of their lives. The amount of grief a family has to suffer when a loved one is lost is tremendous, and to have to go through life worrying weather or not you safe because your afraid the killer will get out of jail with good behavior.
Sunday, August 18, 2019
The Earth Centered Theme of Shakespeares King Lear Essay -- King Lear
The Earth Centered Theme of Shakespeare's King Lear King Lear is a complicated, apocalyptic play with parallel plots, moral ambiguity, and a messy ending. The play's events were politically charged and historically informed when they were performed in seventeenth century England, as they continue to be to today. Whatever his intentions, Shakespeare has given us several universal truths to consider. One I like to consider is how beneath all the sinister and bold machinations of man lies the gentle earth, from which we, and all life, spring. Some critics note that Shakespeare was skeptical about God and the role of religion in one's life. I believe King Lear is the product of a writer with a solid cosmology, but one centered in earth and humanity. I hesitate to label Shakespeare a pagan, or anything other than brilliant. Yet there is evidence enough in the text for me to argue an earth-centric thesis. A close reading reveals those who employ common wording or down-to-earth speech as embodiments of goodness, whereas characters that insis t on the perfectly controlled, artificial utterances of the feudal court are corrupt at best, if not evil. The gods above are shown to be fickle and uncaring, if not bloodthirsty. Shakespeare also weaves in certain utopian visions into the fabric of King Lear, earth-based ideals, not only pre-Christian like the play's setting, but pre-historic; thus supporting the argument for an earthen cosmology and humanistic political consciousness, freely exhibited and often applied in the work. Unnatural Edmund Edmund rejects the very idea of baseness, or what we might think of as earthiness. He is skillfully used in the play to oppose to all that is common and good. His famous soliloquy in Act 1, Sc... ... manifest values of personal humility, caring, and wise stewardship of the land. Works Cited Elliot, Michael. King Lear by William Shakespeare. Princeton: Films for the Humanities. 1988. Starring: Laurence Olivier and John Hurt. Oates, Joyce Carol. " 'Is This the Promised End?': The Tragedy of King Lear." Journal of Aesthetics and Art Criticism. (Fall 1974) URL: http://www.usfca.edu/fac-staff/southerr/lear.html. Schneider, Ben Ross, Jr. "King Lear in Its Own Time: The Difference that Death Makes." Early Modern Literary Studies 1.1 (1995): 3.1-49 URL: http://www.humanities.ualberta.ca/emls/01-1/schnlear.html. Shakespeare, William. King Lear. Edited by David Bevington. New York: Bantam. 1980. Smiley, Jane. A Thousand Acres. New York: Fawcett Columbine. 1991. Toole, John Kennedy. A Confederacy of Dunces. New York: Grove Weidenfeld. 1980.
Ford Motor Company Essay -- essays research papers
Ford Motor Company Address: The American Road Dearborn, Michigan 48121, USA Public Company Incorporated: July, 1918 Employees: 383,300 Sales: $62.17 billion Stock Index: New York, Boston, Pacific Midwest, Toronto, Montreal, London à à à à à à à à à à Until recently, the Ford Motor Company has been one of the most dynastic of American enterprises, a factor which has both benefited the company and has brought it to the brink of disaster. Today Ford is the second largest manufacturer of automobiles and trucks in the world, and itââ¬â¢s operations are well diversified, both operationally and geographically. The company operates the worlds second largest finance company in the world, and is a major producer of tractors, glass and steel. It is most prominent in the US, but also has plants in Canada, Britain and Germany, and facilities in over 100 countries. à à à à à Henry Ford I, the founder of Ford Motor Company, was born on a farm near Dearborn, Mi in 1869. From boyhood, he had a talent for engineering, but it was not until 1890 that he commenced his engineering career as an employee of the Detroit Edison Company. Fordââ¬â¢s superiors at the electric company felt his hobby distracted him from his regular occupation, and despite his promotion to chief engineer, he was forced to quit in 1899. à à à à à Shortly afterwards, with financial backing from private investors, Ford established the Detroit Automobile Company. He later withdrew from the venture after a disagreement with business associates over numbers and prices of cars to be produced. Working independently in a small shed in Detroit, Henry Ford developed two four cylinder, 80-horsepower race cars called the ââ¬Å"999â⬠and the ââ¬Å"Arrowâ⬠, with $28,000 of capital raised from friends and neighbors. Henry Ford established a new shop on June 16, 1903. In this facility the Ford Motor Company began production of a two cylinder, eight-horsepower design called the Model A. The company produced 1,708 of these models in the first year of operation. à à à à à Henry Ford and his engineers designed several automobiles, each one designated by a letter of the alphabet: these included the small, four cylinder Model N (which sold for $500), and the more luxurious six-cylinder Model K (which sold poorly for $2500). In October 1908, ... ...a 25% share of Toyo Kogyo in November 1979, when a Ford subsidiary merged with the company). Ford imported Mazda cars and trucks, and in many ways treated Toyo Kogyo as a small car division. à à à à à In 1984, with costs reduced, Ford started to repurchase 30 million shares (about 10% of the companyââ¬â¢s stock). Itââ¬â¢s production of cars in Mexico increased and output was stepped up in South Korea. The following year Ford introduced the Taurus, a modern full-size automobile which had taken 5 years to develop at a cost of $3 billion. The Taurus proved highly successful and won several design awards. à à à à à Sales and profits reached record levels in 1984, and in 1986 Ford surpassed General Motors in income for the first time since 1924. In addition, Fordââ¬â¢s market share increased to just under 20%. Ford Motor purchased several companies in the mid 1980ââ¬â¢s, including the First Nationwide Financial Corporation, the New Holland tractor division of Sperry and 30% of Otosan, the automotive subsidiary of the Turkish Koc Group. à à à à à The Ford Motors Company was, is, and will continue to be one of the greatest American enterprises.
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